"Who I am and why

do I promote and admire cultivated communication?

I am a professional lecturer of modern etiquette, corporate culture, correct behavior, dressing, creating a personal style and corporate image. 

I lead lectures, workshops and etiquette seminars for the public, for companies and schools throughout the Czech Republic, Slovakia and Austria in Czech and German.

I present my own experience from business practice from abroad and the domestic market. I draw inspiration from various sources and fields. I pass on information and instructions simply and in such a way, that they are immediately usable in your life and work practice.

Daniel Šmíd, lecturer and mentor

freelance publicist and author of books

Follow me on social networks

"I am pleased when people achieve goals and enjoy work, relationships and life through good behavior."

As one of the few in the Czech Republic, I educate the public and professionals. Managers, salespeople and employees. I give lectures at important conferences. At primary and secondary schools and universities, I lead the Courtesy of Schools project. I wrote a book about behavior for children. I am the author of the first Czech book on men's clothing. I regularly write articles for lifestyle magazines. On television, radio and in the press, I get the opportunity to comment on events in the field of etiquette and clothing.


years of experience


satisfied participants


course topics

I connected my face with some Czech tailors. I strongly perceive the need for a sustainable wardrobe as a counterpoint to fast fashion and mass production and consumption. I promote the path of a wise wardrobe and quality clothing from local production.

In my previous professional life, I held many business and management positions. Today, I build my courses and trainings on this experience. I addressed customers in German-speaking countries. As an export manager, I laid the foundations of business affiliates of engineering companies in more than 40 countries around the world. I was behind the victory in the regional competition Self-employed Person of 2010. As a secretary, I gained experience in negotiating in high positions in state organizations.

"Are you interested in a lecture, workshop or seminar?"

Some of the companies that have already passed my courses: