As one of the few in the Czech Republic, I educate the public and professionals. Managers, salespeople and employees. I give lectures at important conferences. At primary and secondary schools and universities, I lead the Courtesy of Schools project. I wrote a book about behavior for children. I am the author of the first Czech book on men's clothing. I regularly write articles for lifestyle magazines. On television, radio and in the press, I get the opportunity to comment on events in the field of etiquette and clothing.

I connected my face with some Czech tailors. I strongly perceive the need for a sustainable wardrobe as a counterpoint to fast fashion and mass production and consumption. I promote the path of a wise wardrobe and quality clothing from local production.

In my previous professional life, I held many business and management positions. Today, I build my courses and trainings on this experience. I addressed customers in German-speaking countries. As an export manager, I laid the foundations of business affiliates of engineering companies in more than 40 countries around the world. I was behind the victory in the regional competition Self-employed Person of 2010. As a secretary, I gained experience in negotiating in high positions in state organizations.